To understand Dransfield's Sell Side Transaction Services - Click Here

Or see below for some of our practical examples:

Ribbon Hotel and Residences, Sydney


Dransfield were appointed by the developer, Grocon, for several related roles culminating as the exclusive lead agent for this complex $700m project integrating a high-end hotel, serviced apartments, retail and a large format theatre. Dransfield’s multifaceted role included significant preparation of the asset before taking to market : -

  • Design review to make fit for purpose
  • Feasibility analysis
  • Developing an operating and financing structure including a fund through
  • Engaging a preferred operator

This was a remarkable transaction in many respects and there are significant learnings gained from what most market participants thought was an impossible task, involving greenfield development, leasehold land, strata title and a fund through structure.

This sale accomplished the highest value hotel sale ever in Australia exceeding $700m.

Upon sale, we were engaged by the end purchaser to participate in the design development process to ensure the hotel was fit for purpose and has been appropriately value managed.


NEXT Hotel Brisbane, Sold AUD 133m+

Dransfield were engaged by Silverneedle as exclusive lead agents for a brand new hotel and mixed use investment property launching NEXT hotel and Australia’s first Forever 21 located in Brisbane’s high-profile Queen Street Mall. 

Dransfield spent 12 months preparing the asset for sale to ensure that it had the widest market appeal and the strongest prospect of success to achieve a goal sales price. 

Key hurdles overcome:

  • Sale & Leaseback
  • Mixed Use
  • Pre-completion, off market
  • New brand

For more information on Dransfields role, see the case study

Holiday Inn Townsville

Dransfield was appointed as the lead agent and commercial adviser to Indigenous Business Australia, on the successful sale of the Holiday Inn Townsville for a price speculated at around $14m and well above valuation.

Our role included a best use analysis, working up a number of alternate schemes, navigating complex planning issues, securing vacant possession and taking the asset to market. This resulted in a loss-making asset securing 20% above valuation in a soft local market.


Murray Street Development Site Perth Sold AUD 40M+

Dransfield were engaged as agents and advisers to assist in developing a viable mixed use scheme in preperation for market.

Problem: A development site with approvals for office and residential at a time when office markets are declining

Solution: Introduction of a Hotel, Retail and Serviced Residence to achieve highest and best use.

Key tasks included:

  • Commercialisation of a viable new hotel scheme 
  • Design review and product mix assessment between retail, hotel and residential
  • Detailed feasibility assessment with numerous iterations to enhance returns
  • Market positioning
  • Preparation of Due diligence materials and IM
  • Operator review

For more information on Dransfields role, see the case study

Australia 108, Development site Sold AUD 40M+

Dransfield were engaged by an experienced development team as :

  • Developer adviser
  • Commercialise the design
  • Operator Selection
  • Off the plan hotel sale

On completion and approval of a viable scheme the site was sold for over AUD 40Mand well above valuation to an offshore buyer

Magenta Shores Sale

  • Complex site summarised and explained
  • Managed data room and IM
  • Pre sale advice and preparation
  • Exit

Other Sell Side Transactions include:

  • Oxford Koala Sydney Sale 
  • EcoPoint Group 5 retreat/resort assets >$80m
  • Diamond Beach Resort
  • AMP Capital - Sale package included a complex mix of assets
  • Nomads Backpackers
  • Healthlands/Fitness First
  • Park Hyatt Melbourne

Contact Dransfield

+61 2 8234 6600

Email Dransfield

Dransfield Corporate Profile

Download a copy

Click Here